Personality, semiotics, and style help define a brand’s tone and manner, and results in communications that stand out
When brands speak, it’s not only about what they say; but also about how they say it. Brands that stand out have defined their tone of voice in communication. They own a distinct and compelling voice, adding personality to their messaging in meaningful ways aligned with their brand strategy. We help you shape this voice, defining your tone and manner to empower nuanced and captivating brand expressions.
Shaping a unique tone for differentiation and nuance
Defining yourself goes hand in hand with differentiation. To set yourself apart and make a lasting impact, your brand needs a strong tone of voice that captures your brand’s personality. Our tone and manner service strengthens your brand, making it more distinctive and resonant.
Create an authentic brand voice that teams can use
Every brand material is a chance to demonstrate a powerful expression of a brand’s tone. Whether the brand’s personality is informative, offbeat, or inspiring, training employees on tone and manner is a crucial aspect of giving marketing and sales teams the tools to embody the voice of the brand in written communications.
Related Services
Expertise and actionable insights to elevate how brands communicate
Emotional science
By applying our knowledge of emotional science to branding, we help define a tone & manner that resonates with your audiences and your brand.
Find your brand voice
We begin our process with assessments and, when available, research—this allows us to identify opportunities in the competitive space and create distinction for your brand.
Brand tone of voice guidelines
We help clients large and small codify and implement tone & manner guidelines to shape all communications with clear definitions, examples, and guardrails for implementation.
Case Studies
Marquis—A Passion for Financial Marketing Performance
Accolite—Differentiating a Digital Engineering Leader
Apryse—Rebranding a Document Processing Leader
FAQs
Tone and manner define how a brand speaks and expresses itself. At OMNRAE, we craft verbal identities that align with visual systems, ensuring consistency across channels. A clear tone strengthens brand relationships and reinforces customer engagement.
We use research and strategy to define voice principles, then create guidelines that guide messaging across touchpoints. Our process ensures tone reflects brand personality and resonates with target audiences.
Consistent tone builds trust, authenticity, and recognition. OMNRAE helps brands use language to humanize interactions, strengthen emotional bonds, and support overall brand performance.
A clear voice system, principles, and guidelines for messaging. OMNRAE helps clients with the definitions and tools to ensure their brand’s tone is consistent, authentic, and aligned with brand identity, thereby improving engagement and relationships.
At OMNRAE, a tone and manner project typically takes 1 to 2 months, depending on scope. Workshops, content reviews, and testing ensure the voice resonates with audiences and supports brand performance.