Articles

Our perspectives on emotion and intimacy in brands

A group of people wearing Apple Watches standing in front of a blue background.

One Year with the Apple Watch

Users are Conflicted, Confounded, and Critical

Field notes collage of mobile apps

Mobile Payment Apps Head-to-Head

We tested six P2P payment services to see which has the best user experience

a series of apple devices: iPads, iPhones and iWatches

Comparing the Apple Watch Launch to Other Apple Launches

How does the Apple Watch launch stack up compared with iPhone and iPad launches?

Women and Brand Intimacy

Better understanding how and why women form intimate brand relationships

A group of people standing in front of a neon sign.

Discounts Can’t Buy Brand Intimacy

How brands can truly win during DSF

Field notes logos with boxes stacked on top of each other.

Meal Kit Brands Revisited

Reexamining this exciting category to see what’s changed

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