Unveil the essence of your brand for lasting impact
At OMNRAE, brand identity goes beyond mere visuals—it forms the core of a company’s identity. Led by identity pioneers with a legacy of shaping the most memorable brands over the past four decades, our designers have the ability to create a complete visual language. This includes logos, type, color, photography, fonts, and secondary graphics, all meticulously curated to succinctly communicate the essence of your brand.
Your visual expression is the immediate face of your brand, shaping your distinct story
Our brand identity service provides a clearly defined identity that not only supports but also reinforces your brand strategy and positioning. It serves as a powerful tool for your go-to-market approach, presenting clear and compelling visuals tailored to resonate with your audiences and stakeholders. Furthermore, it establishes the foundation for a visual language that will guide your internal design and marketing teams in shaping the future of your brand.
From new logos to evolutionary transformations, we revitalize your brand
Through a comprehensive process that includes internal and external testing and validation; collaborative worksessions with executive teams; and a detailed exploration of typography, color, and secondary graphic systems, we create a compelling and cohesive brand identity.
Related Services
Transformative brand identities rooted in emotion, research, experience, and structure
Emotional science and human understanding
Our brand identity integrates emotional science and a profound understanding of human behavior, particularly in the intricacies of color and logo design symbology.
Research-driven insights
We conduct in-depth research to identify gaps, competitive spaces, and the drivers of audience needs and behaviors, ensuring that our brand identity solutions are rooted in strategic insights.
Decades of rich experience
With a legacy spanning decades, we bring a wealth of experience, having successfully crafted brand identities for major international brands, start-ups, and products.
Structured process and approach
Our service follows a structured process and approach, facilitating internal consensus and buy-in. We recognize that changing an identity can be challenging when there’s emotional attachment, and our approach help ease the transition and build confidence.
Case Studies
Marquis—A Passion for Financial Marketing Performance
Accolite—Differentiating a Digital Engineering Leader
AB (AllianceBernstein)—A Brand Transformation
FAQs
Brand identity defines how your brand looks, feels, and communicates. At OMNRAE, we craft identities that are distinctive, consistent, and emotionally resonant. A strong brand identity enhances customer engagement, fosters trust, and establishes recognition across all channels and experiences.
MBLM’s multidisciplinary teams use research, strategy, and design services to develop strategic positioning, logos, visual design systems, voice, and messaging. We focus on building brands holistically to provide not only differentiation but also emotional connection with our audiences.
Effectiveness is measured through recognition, consistency, and impact on brand performance. OMNRAE evaluates identity through research and customer feedback, ensuring it fosters trust, loyalty, and long-term resonance.
A complete identity system, including logos, type, color, photography, fonts, and secondary graphics. OMNRAE ensures identities are distinctive, consistent, and designed to strengthen brand relationships across channels.
Identity projects at OMNRAE typically take 2 to 4 months, depending on scope. Workshops, design iterations, and guidelines ensure the system reflects both business goals and customer expectations.