Kering S.A. is redefining modern luxury and style
With houses like Gucci, Saint Laurent, Balenciaga, and Bottega Veneta, Kering fuses creativity, craftsmanship, and influence to set the pace in contemporary fashion.
Performance
The eleventh-ranked brand family, Kering S.A. shows a dramatic rise from its previous rank of twenty-fifth. Its top archetype is identity, and it ranks first among brand families in that category. Kering S.A. also ranks second overall in fusing, with 11 percent of its users in the highest stage of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Kering S.A. continues to trail LVMH Moët Hennessy Louis Vuitton SE, despite gaining 14 spots in this year’s study. Kering now outperforms LVMH in the identity and indulgence archetypes, while LVMH leads in fulfillment, enhancement, and ritual. LVMH’s unmatched portfolio breadth, from couture to cosmetics, may be a key driver of its continued success.