Automotive Luxury

With an average Brand Intimacy Quotient of 26.8, the category exceeds the cross-industry average. The industry is advancing through electrified vehicles and curated bespoke brand experiences that address affluent consumers’ desire for differentiation.

Enhancement is the dominant archetype. Automotive luxury ranks third for enhancement in our study, following tech and telecom and automotive. It also ranks highest for nostalgia overall. Compared to other industries, automotive luxury ranks second to last in its percentage of users in sharing, the first stage of Brand Intimacy.

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