Hospitality & Theme Parks

The category has an average Brand Intimacy Quotient of 21.8, lower than the cross-industry average of 25.1. Underperformance could reflect how uneven postpandemic travel recovery patterns likely affected service quality and customer satisfaction.

Indulgence is the dominant archetype, with Sheraton ranking first in the industry for indulgence. Most users are in the sharing stage, the first stage of Brand Intimacy.

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