The Walt Disney Company is inspiring generations through storytelling
Marvel heroes, Pixar worlds, ESPN broadcasts, and Disney Parks all build on the same foundation: imagination that transcends age and geography.
Performance
The Walt Disney Company ranks fifth among brand families, down from second place in our previous study. Despite this decline, it leads all brand families in the nostalgia archetype.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
In this year’s rankings, The Walt Disney Company once again places just behind Amazon.com, Inc. Amazon leads in fulfillment, enhancement, ritual, and indulgence. Meanwhile, Walt Disney leads in identity and nostalgia.